I'm Matt.
I design, build and manage digital products.

From running a digital design agency to building marketing automation software.





















Inbound Marketing



Content marketing SEO & Social

I’m particularly interested in content marketing as it allows search engine optimisation, social media, and branding to be combined to greater effect.



Simply blogging and posting content to social media is no longer enough. Today there needs to be a clear focus on how the content you create will be used to attract, convert and nurture new customers based upon their specific needs and desires.

From defining buyer personas and identifying key pain points to developing a content strategy, inbound marketing provides a repeatable process that builds authority and search engine visibility over time.

I have used these processes and designed and delivered SaaS software to allow others to benefit from this methodology.

Here is a 9,000 word 'Skyscraper' SEO landing page I wrote on lead generation that uses a content upgrade mechanism to generate leads from an ebook version of the page.


The Definitive Lead Generation Guide